Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueWomen's Fish Mouth High Heel Sandals British Fashion Roman Sandals for Weddings, Parties, Meetings and Every Other Special OccasionSuper High Slope with Shallow Mouth Women's shoes.Demonia Women's Mue1026 BPU PWCH BootFila Men's Memory Workshift Cross-Training shoes When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.New Balance Women's WC996v3 Tennis shoesKaren Scott Maralyn W Peep Toe Heels Summer Flat Heel lace Rhinestone Slides Crystal Sandals Platform Outdoor Beach SlippersJaHGDU Ladies Indoor Warm Faux Leather Slippers in Autumn and Winter Leisure Cotton Slippers for Women Purple Brown RedIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Shiney Women's High Heel Chunky Heel Booties Winter New Leather Pointed Martin Boots Side Zipper.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Fullfun Women Over Knee Long Boots Pointed Toe Ladies Belt Thigh High Boots Suede Leather Chunky High Heels Long Boots BlackReebok Royal Glide LX Womens Sneakers shoes Pink Leather Naplak.
10x the reach an enterprise's employees have on social media compared to corporate accounts.